Work our clients have quoted from enquiries that came through the system we run. Quotes out, accepted and finished jobs.
Quoted by our clients so far. £111,036 of it already won. We film your jobs, run the ads in your area and make sure no enquiry goes cold.
That's what our clients have priced up from enquiries that came through the system we run for them, and £111,036 of it is already won. Real homeowners who got in touch and got a call back while they were still keen. We film your work, run the ads in your area and make sure no enquiry goes cold.
Work our clients have quoted from enquiries that came through the system we run. Quotes out, accepted and finished jobs.
Median time for a real person to ring a new enquiry back. Speed is the cheapest way to win a quote.
Qualified roofing enquiries in your first 60 days of ads, or we work for free until you get them.
Most roofers lose jobs in the gap between someone enquiring and someone ringing them back. This is how we close it.
Your own roofs, in an ad, in their area.
We run itA short form: the job, where, how soon.
We build itAnd you get an alert with their answers.
AutomaticMedian call-back. Nobody rung? You get a nudge.
YouBooked, reminded, followed up.
You + us
We turn up on your jobs with a camera and a drone. Before and afters, you explaining what you found, the finished roof from the air. Then we come back and do it again, so your ads never go stale.
We cut the footage into Facebook and Instagram ads and run them in your area. We read the numbers weekly and change what isn't working. Your ad budget goes straight to Meta, never through us.
Every enquiry is followed from the first text to the review. It all sits in one CRM you can see, so nothing is left in a text thread.
A quote that turns up as a text gets compared with two others and forgotten. So we built two tools that carry the job from the roof to the signature.
After every inspection your customer gets a report with your name on it: drone photos, a score for every part of the roof, three priced options and a button to say yes. It opens on their phone, and you're told the moment they read it so you can ring while it's fresh.
Our quote-to-close app. A step-by-step on your phone from the roof to the signature: the photos and 60-second video to take, the second visit to book before you leave, and a follow-up plan for day 1, 3, 5, 7, 12 and 21 if they haven't signed.

Sample report made for one of our roofers. Customer details are made up.
In their own words, on their own jobs.
Watch
Watch
WatchTwenty minutes on the phone. We look at your patch and show you what we would run there.
We can't promise what you'll quote or win. That comes down to you: how fast you ring, how you present yourself when you turn up, and how you price. We can promise the enquiries, and the roof report and the Handshake help you with the rest.
Move the sliders to your own numbers.
This is your maths, not our promise. The defaults are a starting point, so change them to what you actually see.
We never take on a second roofer in your area. Every enquiry we bring in goes to you, and nobody else on our books is quoting against you.
We'd rather turn a roofer away than take money for something that won't work. If any of these is you, we can't help.
That's the minimum the guarantee runs on. Less than that won't put you in front of enough homeowners to be worth your money.
More enquiries with nowhere to put them just costs you money. Come back when the diary has gaps.
The ads work because homeowners see you. A few minutes on a job is all we need, but we do need it.
We look at your patch, work out what a job is worth to you, and show you what we'd run.
We come to your jobs and film. You carry on working.
Your first ads go out in your area. The 60-day clock starts.
You get told the second one arrives. You ring, you quote, we keep the ads fresh.
Straight answers. If yours isn't here, ask it on the call.
You're not the first to tell us that. Usually it's a burst of leads, then nobody answers the phone. We run your ads, your content and your follow-up every month, and you can leave on 14 days' notice, so we have to keep earning it.
The ads show your real work in your real area, which puts off people shopping for the cheapest price. Every enquiry gets a text straight away, and you see what they asked for before you ring.
No. It's a rolling monthly agreement with 14 days' notice to cancel. The notice period covers the setup work we do before your ads go live.
Lead sites sell the same job to three or four roofers who all quote against each other. Everything we bring in is yours alone, because we only take one roofer per area.
Keep them if they're good. Posting keeps you visible to people who already follow you. Our ads reach homeowners in your area who have never heard of you, and our follow-up gets them on the phone.
You do, straight to Meta on your own card. It never goes through us, and you can see every penny in your own ad account.


"One of us is on your call. One of us is on your roof with the camera. The same two of us are in your ad account every week."
We're Joe and Harry. We started BaskRate to do one thing properly for roofers: get them in front of homeowners who need a roof doing, and make sure nobody who enquires gets forgotten. No account managers, no call centre.
Twenty minutes on the phone. We check your area is free, work out what a job is worth to you, and show you exactly what we'd run. You keep the plan whether you sign up or not.

You'll be on with Joe or Harry.