BaskRate | More roofing jobs from Facebook
One roofer per area. Ask if yours is still open.
Book a callFree · 20 min
Content and Meta ads for UK roofers

of work quoted for our clients.

Running total · £111,036 of it won · as of 13 Oct

Quoted by our clients so far. £111,036 of it already won. We film your jobs, run the ads in your area and make sure no enquiry goes cold.

That's what our clients have priced up from enquiries that came through the system we run for them, and £111,036 of it is already won. Real homeowners who got in touch and got a call back while they were still keen. We film your work, run the ads in your area and make sure no enquiry goes cold.

Quoted · all our clients

Work our clients have quoted from enquiries that came through the system we run. Quotes out, accepted and finished jobs.

WHERE THE WORK IS NOW QUOTED £139,212 ACCEPTED £35,906 · DONE £75,130
Call-back time · last 4 weeks
MIN

Median time for a real person to ring a new enquiry back. Speed is the cheapest way to win a quote.

1.9 0 5 MIN 10 MIN
Guaranteed · 60 days
ENQUIRIES

Qualified roofing enquiries in your first 60 days of ads, or we work for free until you get them.

What happens to an enquiry

From their phone
to your quote sheet

Most roofers lose jobs in the gap between someone enquiring and someone ringing them back. This is how we close it.

  1. 1
    Before

    They see your work

    Your own roofs, in an ad, in their area.

    We run it
  2. 2
    0:00

    They enquire

    A short form: the job, where, how soon.

    We build it
  3. 3
    Seconds

    They get a text

    And you get an alert with their answers.

    Automatic
  4. 4
    1.9 min

    You ring them

    Median call-back. Nobody rung? You get a nudge.

    You
  5. 5
    Days

    Inspection, then quote

    Booked, reminded, followed up.

    You + us
What you get, every month

Three jobs we
do for you

One of us filming on a roof scaffold with a roofer in hi-vis, on a shoot day
01 · Every quarter

The shoot

We turn up on your jobs with a camera and a drone. Before and afters, you explaining what you found, the finished roof from the air. Then we come back and do it again, so your ads never go stale.

02 · Every week

The ads

We cut the footage into Facebook and Instagram ads and run them in your area. We read the numbers weekly and change what isn't working. Your ad budget goes straight to Meta, never through us.

Ad still: roofer cutting timber on a flat roof deck Ad still: standing water on an old flat roof Ad still: roofer pointing at a get quote button Ad still: roofer talking with a customer Ad still: roofer speaking from his van Ad still: roofer working on a flat roof edge
Built to help you close

Enquiries are half of it. We help you win the job.

A quote that turns up as a text gets compared with two others and forgotten. So we built two tools that carry the job from the roof to the signature.

01 · For your customer

The roof report

After every inspection your customer gets a report with your name on it: drone photos, a score for every part of the roof, three priced options and a button to say yes. It opens on their phone, and you're told the moment they read it so you can ring while it's fresh.

02 · For you and your crew

The Handshake

Our quote-to-close app. A step-by-step on your phone from the roof to the signature: the photos and 60-second video to take, the second visit to book before you leave, and a follow-up plan for day 1, 3, 5, 7, 12 and 21 if they haven't signed.

Report page: your three options, priced Report page: what we found, with drone photos Report page: your roof at a glance, with a score for each part Report cover: here's exactly what we found
The Handshake app on the On the roof step, three of five photos ticked

Sample report made for one of our roofers. Customer details are made up.

From the roofers

Ask them,
not us

In their own words, on their own jobs.

Swipe for more →
Book a Workshop CallHear the rest on a call

Twenty minutes on the phone. We look at your patch and show you what we would run there.

The guarantee, and your maths

We guarantee the
enquiries. You do the rest.

We can't promise what you'll quote or win. That comes down to you: how fast you ring, how you present yourself when you turn up, and how you price. We can promise the enquiries, and the roof report and the Handshake help you with the rest.

45 qualified roofing enquiries in 60 days, or we work for free until you get them.
45 enquiriesone square each
Qualified meansA real person with a working UK number, inside your service area, asking about work you do.
The clockDay 1 is the day your first ad goes live, not the day you sign.
Your sideAt least £50 a day on ads for all 60 days, and footage access and sign-offs within 48 hours. Full terms are in the agreement.

What 45 enquiries is worth to you

Move the sliders to your own numbers.

Guaranteed enquiries, 60 days45
Quotes sent23
Jobs won6
Ad spend, 60 days at £50£3,000
Work won£30,000

This is your maths, not our promise. The defaults are a starting point, so change them to what you actually see.

One roofer per area

Your patch
is yours

We never take on a second roofer in your area. Every enquiry we bring in goes to you, and nobody else on our books is quoting against you.

YoursTakenOpenIllustration only
Before you book

This isn't
for everyone

We'd rather turn a roofer away than take money for something that won't work. If any of these is you, we can't help.

You can't put £50 a day into ads.

We can't help

That's the minimum the guarantee runs on. Less than that won't put you in front of enough homeowners to be worth your money.

You're booked solid for months.

We can't help yet

More enquiries with nowhere to put them just costs you money. Come back when the diary has gaps.

You won't go on camera at all.

We can't help

The ads work because homeowners see you. A few minutes on a job is all we need, but we do need it.

How it starts

Four steps

Step 1 · 20 min

Workshop call

We look at your patch, work out what a job is worth to you, and show you what we'd run.

Step 2

Shoot day

We come to your jobs and film. You carry on working.

Step 3 · Day 1

Ads go live

Your first ads go out in your area. The 60-day clock starts.

Step 4 · Every week

Enquiries land

You get told the second one arrives. You ring, you quote, we keep the ads fresh.

Fair questions

What roofers
ask us first

Straight answers. If yours isn't here, ask it on the call.

I've been burned by an agency before.

You're not the first to tell us that. Usually it's a burst of leads, then nobody answers the phone. We run your ads, your content and your follow-up every month, and you can leave on 14 days' notice, so we have to keep earning it.

What if the leads are junk?

The ads show your real work in your real area, which puts off people shopping for the cheapest price. Every enquiry gets a text straight away, and you see what they asked for before you ring.

Is there a long contract?

No. It's a rolling monthly agreement with 14 days' notice to cancel. The notice period covers the setup work we do before your ads go live.

How is this different from Checkatrade?

Lead sites sell the same job to three or four roofers who all quote against each other. Everything we bring in is yours alone, because we only take one roofer per area.

Someone already does our Facebook.

Keep them if they're good. Posting keeps you visible to people who already follow you. Our ads reach homeowners in your area who have never heard of you, and our follow-up gets them on the phone.

Who pays for the ads?

You do, straight to Meta on your own card. It never goes through us, and you can see every penny in your own ad account.

Joe, co-founder of BaskRate
Joe
Harry, co-founder of BaskRate
Harry
Who you'll deal with

"One of us is on your call. One of us is on your roof with the camera. The same two of us are in your ad account every week."

We're Joe and Harry. We started BaskRate to do one thing properly for roofers: get them in front of homeowners who need a roof doing, and make sure nobody who enquires gets forgotten. No account managers, no call centre.

Book a Workshop Call

Is your patch
still open?

Twenty minutes on the phone. We check your area is free, work out what a job is worth to you, and show you exactly what we'd run. You keep the plan whether you sign up or not.

Start here
Length20 min
WherePhone
CostFree
Notice14 days
Book a Workshop CallPick a time that suits you
You'll be on with Joe or Harry.
Book a Workshop CallFree · 20 min · one roofer per area